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The ZenithOptimedia report also said mobile advertising grew 118% in 2015 and will account for 31% of all digital advertising in China by 2017.

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The spending amounted to 69.8 billion U.S. dollars in 2015 and was projected to grow to 132.29 billion by 2020 To compare, advertising spending in the U.S. in 2015 amounted to more than 183 billion U.S. dollars.

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